Create and configure a Google Analytics account
If you are the manager of a modern business, with a young target audience and hooked on social networks, or the manager of a company that has a service oriented to online sales, we teach you how to create a Google Analytics account for your business and how to find the clues to keep your customers satisfied. Today, millions of users and potential customers connect to the Internet every day, and each person is looking to satisfy any purchase or enquiry desire through the Internet.
Steps to create a Google Analytics and Google Search Console account and how to set them up
Follow these 8 steps and find out who is coming to your website, why, what they are looking for and how to advertise directly to these users:
1. How to create a Google Analytics account
First of all, you must have a Gmail account in order to create your Analytics account. If you are already registered in Analytics with an account for your business, go directly to the next step but, if you don’t have any Google Analytics account with the Gmail account you want to create, follow the next steps:
1. Go to the Google Analytics website. Click on “Start measuring”.
2. In the account settings, put the name of your business or hotel as in my case.
3. Select that you want to measure a website
4. Then fill in the following fields. Finally, the only thing left to do is to accept the terms and conditions.
However, if you have an active Google Analytics account but it does not work for this company and you want to create a new one, go to:
–Administrator (configuration wheel, bottom left)
–Create an account
Once there, the steps to follow are the same as above.
You already have your Analytics account created! Easy, isn’t it?
Now you will get a window as you can see below. Copy the website tracking code that is in the red box and let’s connect Google Analytics to our website.
2. Insert the Analytics Tracking ID Code into the website
1. If you are creating the account from scratch, forget about this step. If you have already created your account and you don’t know where to find the Google Analytics web tracking code, go to:
Administrator=>Property=>Tracking Information=>Tracking Code.
2. You have to copy this code, go to your WordPress and paste it in “Appearance”=> “Theme Editor”.
Now go to the bar on the left and look for “header”. Click there and you will see a source code on the left hand side. Look for the head tag, and it is between the two tags where you have to paste the Analytics tracking code. With this, if we have done everything correctly, we would have finished creating our Google Analytics account and we have connected it to our website.
3. How to check that I have installed Google Analytics correctly
1.Visit your website.
2.Without closing your website, go to your Google Analytics account.
3.Go to Real Time and check your visit this way (if there are any active users it would be well connected):
4. Create Google Search Console and link it to Google Analytics
1. You must have previously created an account for your website in Search Console and verified it correctly. To create an account in Google Search Console you have to go to the web page of the console and create a new property with the URL of your website. Remember to put the protocol with which it counts, normally it is “https://”.
2. After placing the Url you have several methods to verify the property. In this case the easiest method is “Use Google Analytics account”. With this option you will use the tag you copied earlier in the head of your website. If you have done all the steps correctly, you will see the Google Search Console panel correctly:
3.Next, go to Google Analytics and in the panel click on Acquisition=>Search Console, and from there follow the steps that it will indicate, it’s very simple!
Having access to Google Search Console is extremely important for digital Traffickers, as from there you can see how many times your page has appeared in Google’s SERP, how many of these times the user found the title of that page attractive and clicked on it, and above all, which are the keywords that make your page appear for that Google search. For example, if your post is about the 3 best tourist routes to do in Madrid and your page is activated a lot in Google for the keywords “Parque del Retiro” but people do not open your page, then you can detect that in the title you have to include something about the Retiro so that the user clicks on that title and ends up on your website.
5. Enable demographic reporting in Google Analytics
To do this you have to go to administration=>property settings and activate the demographic and interest reports.
If you do not enable this function, you will not be able to know the gender, age, location, etc. of your web visitors.
6. Google Analytics Audience Reporting
These reports let you know:
Visits: the total number of visits to the website.
Unique visitors: visitors to a website who are counted only once.
Page views: the number of times your pages have been displayed.
Pages per visit: average number of page views per website visit.
Bounce rate: percentage of visitors who view a single page of a site before leaving the site.
Average length of visit: average time spent on the website.
Percentage of new views: evolution of new visitors to a website and their behaviour within it.
You can also compare this data over time and put in secondary dimensions such as city, medium through which they reached the website such as Facebook, Twitter, whether it was through Google Ads or organically, etc.
7. Google Analytics Acquisition Reporting
These reports are also essential, as they allow you to quickly find out through which channels users reach your website. Directly:
Direct: if they have typed your web address directly because they already knew you.
Organic: through the Google search engine, they have typed for example “hotel Madrid” and your website has come up.
Referred: this means that someone has put a link on their website that leads to yours. This is very important to analyse in order to carry out a link building strategy.
Social: through social networks.
To get here, go to Acquisition, Overview. If you have linked your Google Ads account with your Analytics account, you can also see data from your Ads campaigns here.
8. Google Analytics Behavioural Reporting
What are users doing on the website? To find out, just go to Behaviour, Overview and there you will see all the pages of your website and how they are visited. To do this, access the full report (bottom right). It is also very interesting that you go just below the Overview and click on Behavioural Flow. Here you will discover how your potential customers navigate through your website, where they enter, what they do and where they leave. Make the most of it 🙂
(Extra) Google Analytics tips
Do not count your own visits in Google Analytics. Exclude your IP in the filters.
Remove fake visits in Google Analytics (Ghost Referrals). Spam traffic can ruin your data if you don’t remove them.
Create custom alerts in Google Analytics. So that it alerts you if your objectives are met, if there is a very sharp drop in traffic, etc.
So much for our article on creating a Google Analytics account and some tips on how to set it up. If you want to know more, we will continue to tell you about conversion funnels and remarketing advertising with Google Analytics. Do you have any doubts or did you get lost at any step? If you want to ask us something or want to make your great contribution to this basic guide to Google Analytics, don’t wait any longer, leave us a comment!