Digital Strategy Agency in Malaga

Establish your digital strategy, get better results, reach your customers.

We help businesses like yours achieve their goals through a multi-channel approach that links your channels, united to achieve a common goal. As your agency, our Sherpas’ job is to identify the best opportunities to maximise results.

Our approach to digital marketing strategy is based on a wealth of data and insight, and all the recommendations we make are measurable, with a clearly defined testing methodology. We work with you to ensure that all your channels work as one, creating a pathway to your desired business outcomes.

Phases of a digital strategy


Value Proposition


Buyer Persona


Perspectives and objectives







Frequently asked questions

What is digital strategy?

A digital strategy is a plan that uses technology and digital media to achieve the business objectives that your business has set for itself. These goals can be as varied as the needs of each business. From gaining brand awareness to increasing the number of conversions.

It is for this reason that the definition of digital strategy differs depending on the business and its goals. There is no fixed guideline or set plan to follow, every business has different needs and digital strategy is used to meet those needs. Well designed and structured, it will allow you to create competitive advantages over your competition.

True design success is based on domain knowledge and previous experience in strategy development. You must know where to look, which tools are the right ones and implement them as your business and customers need them.

What are the phases of a digital strategy?

1. Value Proposition

Your company needs to synthesise in a clear and simple sentence why users should choose you as the best to meet their needs. Let’s find and define your virtues to convert those users into your customers. What makes you stand out from your competition? Why are you special? We know it.

2. Buyer Persona

Now that we know who you are, what you do and what the focus of your activity is, it is time to find out who you are targeting. You can’t think that your product is for everyone. You can’t. You need to narrow it down and think about who you want to target.

3. Perspectives and objectives

We know who you are, where you are, and now it’s time to say where you want to be and where your customers expect you to be. We frame where you want to go in a viable plan with KPIs that allow us to continuously measure results.

4. Improve brand image

At this point we execute the actions designed and chosen depending on the needs of your business. The tools we use range from SEO, SEM and PPC to content marketing. The deployment of media and actions is done through different channels that can work in a coordinated and joint way to create campaigns with better results while meeting all the KPIs.

5. Tracking

Analysis and evaluation of the results derived from each step of the process. We will be able to see which action has worked best and why. This will help us in future decision making as we are driven by data and facts.

6. Corrections

Analysis and evaluation of the results derived from each step of the process. We will be able to see which action has worked best and why. This will help us in future decision making as we are driven by data and facts.

Why would you leave online strategy to a Sherpa?

Doesn’t it seem to you that a Sherpa knows the way better than anyone else? It’s not because we were born with that gift, it’s about experience. The path may have variations, changes and unforeseen events but we have done it so many times that we know which route is best for your business and your customers. Let your competition take the long way.

With the best digital tools we reduce execution times, which means your investment will be better used. We take care of your business, your ideas and your customers.

We would love to hear from you to discuss your digital strategy.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google