Frequently asked questions
What is digital strategy?
A digital strategy is a plan that uses technology and digital media to achieve the business objectives that your business has set for itself. These goals can be as varied as the needs of each business. From gaining brand awareness to increasing the number of conversions.
It is for this reason that the definition of digital strategy differs depending on the business and its goals. There is no fixed guideline or set plan to follow, every business has different needs and digital strategy is used to meet those needs. Well designed and structured, it will allow you to create competitive advantages over your competition.
True design success is based on domain knowledge and previous experience in strategy development. You must know where to look, which tools are the right ones and implement them as your business and customers need them.
What are the phases of a digital strategy?
1. Value Proposition
Your company needs to synthesise in a clear and simple sentence why users should choose you as the best to meet their needs. Let’s find and define your virtues to convert those users into your customers. What makes you stand out from your competition? Why are you special? We know it.
2. Buyer Persona
Now that we know who you are, what you do and what the focus of your activity is, it is time to find out who you are targeting. You can’t think that your product is for everyone. You can’t. You need to narrow it down and think about who you want to target.
3. Perspectives and objectives
We know who you are, where you are, and now it’s time to say where you want to be and where your customers expect you to be. We frame where you want to go in a viable plan with KPIs that allow us to continuously measure results.
4. Improve brand image
At this point we execute the actions designed and chosen depending on the needs of your business. The tools we use range from SEO, SEM and PPC to content marketing. The deployment of media and actions is done through different channels that can work in a coordinated and joint way to create campaigns with better results while meeting all the KPIs.
5. Tracking
Analysis and evaluation of the results derived from each step of the process. We will be able to see which action has worked best and why. This will help us in future decision making as we are driven by data and facts.
6. Corrections
Analysis and evaluation of the results derived from each step of the process. We will be able to see which action has worked best and why. This will help us in future decision making as we are driven by data and facts.
Why would you leave online strategy to a Sherpa?
Doesn’t it seem to you that a Sherpa knows the way better than anyone else? It’s not because we were born with that gift, it’s about experience. The path may have variations, changes and unforeseen events but we have done it so many times that we know which route is best for your business and your customers. Let your competition take the long way.
With the best digital tools we reduce execution times, which means your investment will be better used. We take care of your business, your ideas and your customers.
