Digital marketing agency 

Not so long ago, in the 1950s, consumers were at the mercy of advertisers who sent them marketing messages through different channels. The 1950s could be called the decade of the advertiser’s dreams, especially in the United States, where advertising underwent a revolution. World War II was over, the post-war economy had recovered and prosperity was assured. Against this backdrop, Americans were ready to buy houses, cars, clothes and anything else that would enhance their lifestyles. Of course advertisers were eager to sell all these products. And this time they had a more powerful tool than print ads: television. It was not the only medium, they also had press, radio, billboards, print… where advertising was mainly a one-way conversation from the advertiser to a captive audience. 

With the explosion of digital media, people began to interact in new ways with each other and also with the companies they transacted with. The importance of print media has since declined, giving way to digital channels that have opened doors for consumers. Today, there is no such thing as a passive consumer or a brand monologue. Today consumers are also prescribers and authoritative critics. The online landscape is participatory, a framework where consumers exchange ideas. Marketers no longer drive the discussion. Every day, consumers around the world are creators of product reviews, expert opinions, debate and even trends.

For marketers trying to compete in this new digital medium, it is incredibly difficult to showcase their content above the noise generated by the millions of conversations we find on the internet. For while it is true that the amount of time consumers spend on the web and mobile devices has increased dramatically, it is also true that the amount of content available has increased exponentially. More digital content is created in a day than most people could consume in a year. With so much choice, our audience has a very short attention span. 

Digital marketing today

Marketers face new challenges in the digital marketplace. But we also have the opportunity to create relevant communications, personalised content and content marketing to develop deep customer relationships based on ongoing interactions.

Who is using online marketing?

From optimising content to personalising offers and managing cross-channel relationships, businesses across all industries are using digital marketing to improve the customer experience and move the buying cycle forward.

How digital marketing works

Digital marketing and its associated channels are important, but not to the exclusion of everything else. It’s not enough just to know your customers; you need to know them better than anyone else so you can communicate with them where, when and how they are most receptive to your message.

To do that, you need a clear view of customer preferences and expectations across all channels: web, social media, mobile devices, emailing, etc. Marketers can use the information provided by the different tools available to create and anticipate consistent and coordinated customer experiences that will move them through the buying cycle. The deeper you understand your customers’ behaviour and, more importantly, their preferences, the more likely they are to buy your product or service.

What does it take to get digital marketing right?

Here are three keys to digital marketing success:

• Manage your customer relationships across a variety of channels – remember that conversations are now multi-platform.

• Respond and initiate dynamic interactions with customers: Answer their questions, talk to them.

• Extract value from Big Data to make better decisions faster. In order to be responsive in a conversation, you must first listen carefully.

In a sentence: we really feel your project as our own. And we commit ourselves every day to support your business with the part we know how to do. To do this, we first understand your business and your goals. Then we try to understand what we can do and what online marketing plans are best suited to your business.

We are experts in everything to do with online marketing and we are constantly looking to optimise techniques and processes to offer you the best opportunities that exist on the internet.

Everyone knows by now that being on the internet is practically mandatory for any organisation. But if you really want to be on the internet you need visibility and not just visibility to anyone. Traditional advertising agencies used to need a lot of money to meet their clients’ objectives.

With digital marketing and online advertising this changes. Your business needs visibility to users who are interested in your organisation and, among these, to those who want and can buy your product or service: those who are your potential customers.

We seek to help your business find those users who can buy your product and we do it in different languages and all over the world. The Internet has no borders and neither do we.

What are you waiting for to contact our digital marketing agency in Malaga!