{"id":59946,"date":"2022-07-21T11:02:57","date_gmt":"2022-07-21T09:02:57","guid":{"rendered":"https:\/\/wannasherpa.com\/facebook-ads-easy-hell-or-easy-as-hell\/"},"modified":"2022-07-21T11:06:35","modified_gmt":"2022-07-21T09:06:35","slug":"facebook-ads-easy-hell-or-easy-as-hell","status":"publish","type":"post","link":"https:\/\/wannasherpa.com\/en\/facebook-ads-easy-hell-or-easy-as-hell\/","title":{"rendered":"Facebook Ads – easy, hell or easy as hell?"},"content":{"rendered":"

Which wire shall I cut, red or blue? Oh man, OH BOY!<\/i> I’m sure you’ve felt like this more than once when you had to work on a CRM or advertising campaign. Which button was it? Which section? What the hell is this?<\/i><\/span><\/p>\n

In the movies, when the superhero, or future corpse, is debating whether to cut one wire or the other of the bomb right in front of him, he is alone. Trying to remember what he learnt from the subject How to deactivate a bomb 101<\/i> from the course Be Your Own EOD Soldier<\/i>. The poor fellow sweats like a beast until he makes a decision. <\/span><\/p>\n

Wanna Sherpa wants to be your lifeline; to be accurate the \u201cphone a friend\u201d one. We want to be on the other end to tell you to cut the blue wire, we’ve already hung up the clothes from the washing machine, we’ve already taken the dog out, and your mother called so you can pick up the leftovers from last night’s Sunday dinner later on. Everything is going well. Breathe. <\/span><\/p>\n

So let’s take you by the hand and lead you through the wonderful world of Facebook. We’re going to look at how to request access to a Facebook Page and set up a Business Manager account, an Ads account and a Facebook Page. There’s still one more lifeline to use, though, in case you panic, but I’ll tell you about that later. Let’s get started. <\/span><\/p>\n

Facebook access to your agency<\/b><\/span><\/h2>\n

This section is for clients who want to give an external marketing agency, such as Wanna Sherpa, access to your company’s Facebook page. To use this method, the marketing agency must first request access to the page.<\/span><\/p>\n

First, you will need to log in to your Facebook account and then go to your company page. If you are doing this on your mobile phone while reading this article, bad idea. Do it all from a computer.<\/span><\/p>\n

Once you’ve selected your business page, you’ll see a sidebar on the left that says “Manage Page”.<\/span><\/p>\n

Scroll to the bottom, until you see the “Settings” option and select it. <\/span><\/p>\n

It will now appear as “Page Settings”. Scroll down to the “Page Roles” option. Once you have selected this option you will see that all the content on the right hand side will change and update to show the heading “Page Roles”. All good? OK, let’s move on. <\/span><\/p>\n

Switch to the right hand side of the screen and at the bottom you will see the “Pending Membership Requests” section. When you click, you should see the logo of the company that wants to manage your page, hopefully Wanna Sherpa, with the option “Reply to request”. Click on this button.<\/span><\/p>\n

You should see a pop-up window that says something like “a business account requested access to your page”. Scroll down until you see the option to continue.<\/span><\/p>\n

Another pop-up window will appear with a breakdown of the choices we can make. At the bottom you will find the much-desired “Accept request”. Once you have selected it, that’s it. Put your seat in the resting position and let yourself be carried by the strong and safe arms of our experienced Sherpas. <\/span><\/p>\n

Upgrade your account to Facebook Business Manager<\/b><\/span><\/h2>\n

If we’re talking about business, it’s time for Business Manager. You must update your Facebook page as a business page for the simple reason that Facebook penalizes, and can even close, those personal pages that actually work as a company. Personal pages are for people and business pages are for companies.\u00a0<\/span><\/p>\n

In addition, you should know that when you change an account to Business, you will not be able to revert the action. A person can switch to business but a business can\u2019t do it into person. <\/span><\/p>\n

You will need a personal Facebook page to confirm your identity when setting up the account. Facebook Business Manager allows multiple users to manage one page, Instagram account or advertising account. This is the easiest way to manage your advertising on Instagram and Facebook.<\/span><\/p>\n

Facebook Ad Account Settings<\/b><\/span><\/h2>\n

In Business Manager, you can add ad accounts owned by you, or others.<\/span><\/p>\n

If you go to the business settings, under the Ad Accounts section you can see if it’s set up for your business, owned or owned by another business or person with their name on it. If you are the owner, it will not show you any additional information. <\/span><\/p>\n

You can filter these options by advertising for yourself, a partner, owned by yourself or a partner, active, disabled or closed. <\/span><\/p>\n

There are 3 ways to add an advertising account to your Business Manager; <\/span><\/p>\n