{"id":59808,"date":"2022-07-06T11:37:49","date_gmt":"2022-07-06T09:37:49","guid":{"rendered":"https:\/\/wannasherpa.com\/translation-marketing-transcreation-in-malaga\/"},"modified":"2022-09-22T17:15:44","modified_gmt":"2022-09-22T15:15:44","slug":"translation-marketing-transcreation-in-malaga","status":"publish","type":"page","link":"https:\/\/wannasherpa.com\/en\/translation-marketing-transcreation-in-malaga\/","title":{"rendered":"Translation \u2013 Marketing Transcreation in Malaga"},"content":{"rendered":"<div id=\"home\" class=\"tatsu-r1fct89bm tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"INTRO - FORMULARIO\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"170px 0px 0px 0px\",\"m\":\"120px 0px 0px 0px \",\"t\":\"120px 0px 0px 0px \"}' data-padding-top='120px'><div class=\"tatsu-row-wrap  tatsu-row-full-width tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-SJeM9tI5WQ\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-SJeTEVeBvq\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-inline-text clearfix tatsu-B14f5FLq-7   \" ><style>.tatsu-B14f5FLq-7 .tatsu-inline-text-inner{width: 100%;text-align: center;}.tatsu-B14f5FLq-7.tatsu-inline-text{margin: 0px 0px 0px 0px;}.tatsu-B14f5FLq-7.tatsu-inline-text .tatsu-inline-text-inner *{font-family : \"Montserrat\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 400;text-transform : none;font-size : 30px;}@media only screen and (max-width:1377px) {.tatsu-B14f5FLq-7 .tatsu-inline-text-inner{width: 85%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-B14f5FLq-7 .tatsu-inline-text-inner{width: 90%;}}@media only screen and (max-width: 767px) {.tatsu-B14f5FLq-7 .tatsu-inline-text-inner{width: 100%;padding: 30px 0px 30px 0px;}.tatsu-B14f5FLq-7.tatsu-inline-text .tatsu-inline-text-inner *{font-family : \"Montserrat\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 400;text-transform : none;font-size : 30px;line-height : 1.7em;}}<\/style><div class=\"tatsu-inline-text-inner tatsu-align-center\">\n<h1><span style=\"color: #ffffff;\">Transcreation Marketing Agency<\/span><\/h1>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-SJeTEVeBvq.tatsu-column{width: 100%;}.tatsu-SJeTEVeBvq.tatsu-column{margin: 0 0 0px 0 !important;}.tatsu-SJeTEVeBvq.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-SJeTEVeBvq > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SJeTEVeBvq > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SJeTEVeBvq > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SJeTEVeBvq > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-SJeTEVeBvq.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-SJeTEVeBvq.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-SJeTEVeBvq.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-SyewfNaODc\" ><style>.tatsu-SyewfNaODc.tatsu-row-wrap > .tatsu-row{padding: 0px 30px 0px 30px;}@media only screen and (max-width: 767px) {.tatsu-SyewfNaODc.tatsu-row-wrap > .tatsu-row{padding: 0px 0px 0px 0px;}}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-B1aGN6uw9\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-HJ3WBpuDc  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-HJ3WBpuDc.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: center;}@media only screen and (max-width: 767px) {.tatsu-HJ3WBpuDc.tatsu-text-block-wrap .tatsu-text-inner{text-align: center;}.tatsu-HJ3WBpuDc.tatsu-text-block-wrap .tatsu-text-inner *{text-transform : none;font-size : 35px;line-height : 1.7em;}}<\/style>\n<p class=\"cabeceras\">We translate ideas, not words<\/p>\n<\/div><\/div>\n\t\t<div  class=\"tatsu-module tatsu-gradient-button tatsu-button-container tatsu-x-large-button align-block block-center tatsu-r1IyPkFPc  button-transform  \">\n\t\t\t<div class=\"tatsu-button-wrap \" >\n\t\t\t\t<a class=\"tatsu-button tatsu-custom-button-size  x-largebtn \" href=\"https:\/\/wannasherpa.com\/en\/contact\/\" data-gdpr-atts={} >\n\t\t\t\t\t<span class=\"tatsu-button-text \" data-text=\"GET YOUR QUOTE\"><span class=\"default\">GET YOUR QUOTE<\/span><\/span>\n\t\t\t\t<\/a> \n\t\t\t<\/div>\n\t\t\t<style>.tatsu-r1IyPkFPc .tatsu-button:after{background-color: rgba(249,236,66,1);}.tatsu-r1IyPkFPc .tatsu-button:before{background-color: rgba(249,236,66,1);}.tatsu-r1IyPkFPc .tatsu-button-text span{color: rgba(0,0,0,1) ;}.tatsu-r1IyPkFPc .tatsu-button-text:after{color: rgba(0,0,0,1) ;}.tatsu-r1IyPkFPc.tatsu-button-container{margin: 0px 0px 0px 0px;}.tatsu-r1IyPkFPc{border-color: rgba(248,231,28,1); border-radius: 10px;}<\/style>\n\t\t<\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-B1aGN6uw9.tatsu-column{width: 100%;}.tatsu-B1aGN6uw9.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-B1aGN6uw9 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B1aGN6uw9 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B1aGN6uw9 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B1aGN6uw9 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-B1aGN6uw9.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-B1aGN6uw9.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-B1aGN6uw9.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><div class = \"tatsu-shape-divider tatsu-bottom-divider\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" preserveAspectRatio=\"none\" viewBox=\"0 0 1920 120\">\n  <g fill-rule=\"evenodd\">\n    <path fill-opacity=\".457\" d=\"M0,25.9621684 C293.239583,65.9621684 613.239583,72.6288351 960,45.9621684 C1306.76042,19.2955018 1626.76042,32.6288351 1920,85.9621684 L1920,120 L0,120 L0,25.9621684 Z\" transform=\"matrix(-1 0 0 1 1920 0)\"\/>\n    <path d=\"M0,55.9621684 C300.495844,106.578393 620.495844,106.578393 960,55.9621684 C1299.50416,5.34594386 1619.50416,5.34594386 1920,55.9621684 L1920,120 L0,120 L0,55.9621684 Z\"\/>\n  <\/g>\n<\/svg>\n<\/div><style>.tatsu-r1fct89bm .tatsu-section-background{background-image: url(https:\/\/wannasherpa.com\/wp-content\/uploads\/2018\/06\/Hero-BG.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-r1fct89bm .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-r1fct89bm .tatsu-section-pad{padding: 170px 0px 0px 0px;}.tatsu-r1fct89bm > .tatsu-bottom-divider{height: 100px;color: #ffffff ;z-index: 9999;}.tatsu-r1fct89bm > .tatsu-top-divider{z-index: 9999;}.tatsu-r1fct89bm .tatsu-section-overlay{background: rgba(72,165,221,1);mix-blend-mode: normal;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-r1fct89bm .tatsu-section-pad{padding: 120px 0px 0px 0px ;}.tatsu-r1fct89bm > .tatsu-bottom-divider{height: 100px;}}@media only screen and (max-width: 767px) {.tatsu-r1fct89bm .tatsu-section-pad{padding: 120px 0px 0px 0px ;}.tatsu-r1fct89bm > .tatsu-bottom-divider{height: 60px;}}<\/style><\/div><div id=\"features\" class=\"tatsu-HJ-bH7JbGQ tatsu-section    tatsu-clearfix\" data-title=\"PARRAFO\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"75px 0px 75px 0px\"}' data-padding-top='75px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-SJexEffKvq\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-B1xEzztwc\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-B1RNGMYP9  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-B1RNGMYP9.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h2 style=\"text-align: center;\">We offer transcreation solutions for marketing and advertising copy.<\/h2>\n<p class=\"texto-negro-l\">We convey your creative messages in an engaging way while staying true to the original concept. We work with you to capture the essence of your message so that it can be understood in the target language.<\/p>\n<p class=\"texto-negro-l\">Conveying the same idea, images, tone, style and culture of the target audience are taken into account. Your business will look and feel the same no matter the location.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-B1xEzztwc.tatsu-column{width: 100%;}.tatsu-B1xEzztwc.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-B1xEzztwc > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B1xEzztwc > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B1xEzztwc > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B1xEzztwc > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-B1xEzztwc.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-B1xEzztwc.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-B1xEzztwc.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><style>.tatsu-HJ-bH7JbGQ.tatsu-section{background-color: rgba(255,255,255,1);}.tatsu-HJ-bH7JbGQ .tatsu-section-pad{padding: 75px 0px 75px 0px;}.tatsu-HJ-bH7JbGQ > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJ-bH7JbGQ > .tatsu-top-divider{z-index: 9999;}<\/style><\/div><div  class=\"tatsu-Hkt6u89bQ tatsu-section    tatsu-clearfix\" data-title=\"GRID\"  data-headerscheme=\"background--dark\"><div class = \"tatsu-shape-divider tatsu-top-divider tatsu-flip-divider\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" preserveAspectRatio = \"none\" width=\"1920\" height=\"102\" viewBox=\"0 0 1920 102\">\n  <g fill-rule=\"evenodd\" transform=\"matrix(1 0 0 -1 0 102)\">\n    <path fill-opacity=\".457\" d=\"M0,7.9621684 C293.239583,47.9621684 613.239583,54.6288351 960,27.9621684 C1306.76042,1.2955018 1626.76042,14.6288351 1920,67.9621684 L1920,102 L0,102 L0,7.9621684 Z\" transform=\"matrix(-1 0 0 1 1920 0)\"\/>\n    <path d=\"M0,37.9621684 C300.495844,88.578393 620.495844,88.578393 960,37.9621684 C1299.50416,-12.6540561 1619.50416,-12.6540561 1920,37.9621684 L1920,102 L0,102 L0,37.9621684 Z\"\/>\n  <\/g>\n<\/svg>\n<\/div><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"75px 0px 75px 0px\"}' data-padding-top='75px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-Skgr6wAuDc\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-H1S6P0dw9\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rJmsjC_w5  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rJmsjC_w5.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h2 style=\"color: white; text-align: center;\">Where do you want to talk?<\/h2>\n<\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-SyhNpxRY5  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-SyhNpxRY5.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p class=\"texto-blanco-c\" style=\"text-align: left;\">Transcreation is applicable wherever there is a text, a word, an idea. From a Call to Action to a PPC ad. Our range covers everything you can use to make your business visible and stand out from the competition. Advertising campaigns, content generation, whether B2B or B2C, and websites. We have the creative transcreation or translation to make your message feel the same in any language.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-H1S6P0dw9.tatsu-column{width: 100%;}.tatsu-H1S6P0dw9.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-H1S6P0dw9 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-H1S6P0dw9 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-H1S6P0dw9 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-H1S6P0dw9 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-H1S6P0dw9.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-H1S6P0dw9.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-H1S6P0dw9.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class = \"tatsu-shape-divider tatsu-bottom-divider\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" preserveAspectRatio=\"none\" viewBox=\"0 0 1920 120\">\n  <g fill-rule=\"evenodd\">\n    <path fill-opacity=\".457\" d=\"M0,25.9621684 C293.239583,65.9621684 613.239583,72.6288351 960,45.9621684 C1306.76042,19.2955018 1626.76042,32.6288351 1920,85.9621684 L1920,120 L0,120 L0,25.9621684 Z\" transform=\"matrix(-1 0 0 1 1920 0)\"\/>\n    <path d=\"M0,55.9621684 C300.495844,106.578393 620.495844,106.578393 960,55.9621684 C1299.50416,5.34594386 1619.50416,5.34594386 1920,55.9621684 L1920,120 L0,120 L0,55.9621684 Z\"\/>\n  <\/g>\n<\/svg>\n<\/div><style>.tatsu-Hkt6u89bQ.tatsu-section{background: linear-gradient(270deg, rgba(72,165,221,1) 0%, rgba(33,133,183,1) 100%);}.tatsu-Hkt6u89bQ .tatsu-section-pad{padding: 75px 0px 75px 0px;}.tatsu-Hkt6u89bQ > .tatsu-top-divider{height: 100px;color: #ffffff ;z-index: 9999;}.tatsu-Hkt6u89bQ > .tatsu-bottom-divider{height: 100px;color: #ffffff ;z-index: 9999;}@media only screen and (max-width: 767px) {.tatsu-Hkt6u89bQ > .tatsu-top-divider{height: 60px;}.tatsu-Hkt6u89bQ > .tatsu-bottom-divider{height: 60px;}}<\/style><\/div><div id=\"about\" class=\"tatsu-BybzV4LqZ7 tatsu-section    tatsu-clearfix\" data-title=\"ACORDEON\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 0px 90px 0px\"}' data-padding-top='90px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HkxfENUqZX\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-animate tatsu-column-align-top tatsu-column-image-none tatsu-column-effect-none  tatsu-BkrNNI5W7\" data-animation=\"fadeInUp\"   data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rJoPMA4u5  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rJoPMA4u5.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h2 style=\"text-align: center;\">Frequently asked questions<\/h2>\n<\/div><\/div><div  class = \" tatsu-H1bbKobYPc accordion-wrap oshine-module\" ><div class = \"accordion\" data-collapsed=\"1\"><h3 class=\"accordion-head no-bg tatsu-BJbFsZtD5\" style=\"\">What is transcreation?<\/h3><div>\n<p class=\"acordeon-texto\">Your business spends time and money creating copy and content that makes you different. Wouldn&#8217;t it be a shame if that message is diluted by the time you want to grow?<\/p>\n<p class=\"acordeon-texto\">When you want to expand to other audiences, to other markets, the literal and classic word-for-word translation is going to be too little. That doesn&#8217;t even work for replying to an email, so how is it going to work for a campaign?<\/p>\n<p class=\"acordeon-texto\">Transcreation is a creative translation that manages to transfer the essence of the message to another receiver, even if words are modified along the way. Our goal is not word for word, our goal is reaction for reaction. If your client smiles when they hear from you, that should be the universal reaction. Intention, tone and meaning depend on the context. Transcreation is about adapting contexts. Different events and situations affect the communicative style of a particular place and time. Even within the same language, if it is spoken in many different places, there will be a great deal of variation.<\/p>\n<h2 class=\"acordeon-texto\"><strong>The same word will have other meanings<\/strong><\/h2>\n<p class=\"acordeon-texto\">Let&#8217;s think about the word <em>car<\/em>. In English we are talking about a\u00a0 vehicle, while in United States we can hear <em>auto<\/em>. However, if we speak in a more colloquial tone, we can use the words <em>wheels<\/em> or <em>jalopy <\/em>if it is very old, and all depending on the area and the moment.\u00a0<\/p>\n<p class=\"acordeon-texto\">For this type of example, advertising transcreation involves a change in the traditional working style of those who translate content from one language to another. In traditional translation, it is usual to limit oneself to working from the source text, practically word by word (or at most sentence by sentence).<\/p>\n<p class=\"acordeon-texto\">Transcreation, on the other hand, conveys the overall meaning of each paragraph, rewriting it from scratch and taking into account the context and cultural aspects of the target culture. You can actually see it if you read this exact point in Spanish. The idea is the same but the examples is different.<\/p>\n<h2 class=\"acordeon-texto\"><strong>Transcreation for advertising campaigns<\/strong><\/h2>\n<p class=\"acordeon-texto\">Advertising is the most direct form of communication between companies and the public. Therefore, it is often the area where transcreation can be most decisive. When launching an advertising campaign in another country, a lot is at stake. If we adapt the images, symbols, etc., we will also have to adapt our discourse.<\/p>\n<blockquote>\n<p class=\"acordeon-texto\">Transcreation is intended to move us and to transmit values and worldviews.<\/p>\n<\/blockquote>\n<p class=\"acordeon-texto\">Some brands choose to look for universal ideas that work internationally. This may not work so well because, ultimately, the stories we tell must engage our audiences, appeal to their emotions, values and perspectives<\/p>\n<p class=\"acordeon-texto\">Advertising giants such as Coca-Cola are aware of this and transcreate their campaigns. For example, the Coca-Cola Break Up ad, which they adapted through transcreation, depending on whether they were targeting a European, Asian or American market.<\/p>\n<h2 class=\"acordeon-texto\"><strong>Transcreating the company name and campaign messages<\/strong><\/h2>\n<p class=\"acordeon-texto\">In addition to campaigns, the most important thing for small and medium-sized companies starting to go global is the transcreation of the naming and claims they use.<\/p>\n<p class=\"acordeon-texto\">We must tailor our name, product names and slogans to our target market. These are the first messages the public receives from us. Thinking and working with them in context through transcreation is a safe bet.<\/p>\n<h2 class=\"acordeon-texto\"><strong>Transcreation in email marketing campaigns<\/strong><\/h2>\n<p class=\"acordeon-texto\">Marketing is not just advertising, and transcreation, like any message, is international. There are many cases, beyond traditional advertising, where transforming a message by translating it can be very effective.<\/p>\n<p class=\"acordeon-texto\">One example is the transcreation of email marketing campaigns. The communicative styles of such messages vary greatly in the degree of friendliness with strangers.<\/p>\n<p class=\"acordeon-texto\">Here is an example of how even the simplest concepts vary from one culture to another:<\/p>\n<p class=\"acordeon-texto\">Where in Spain it is normal to use the informal <em>&#8220;usted&#8221;<\/em>, in Argentina it would sound terrible, and should be changed to <em>&#8220;voseo&#8221;<\/em>, the Argentinian version. The same happens with standard greetings: in English we usually use <em>&#8220;dear&#8221;<\/em> when greeting someone formally or to show respect, while <em>&#8220;To Whom It May Concern&#8221;<\/em> is used in more official and formal business communications.<\/p>\n<h2 class=\"acordeon-texto\"><strong>International SEO translation is also transcreation<\/strong><\/h2>\n<p class=\"acordeon-texto\">Let&#8217;s talk about multilingual SEO. We have already talked about it in several previous articles: international SEO translation works! In this case, effective transcreation will make the difference between a clear a well-positioned text and one that no one will read because it appears on the tenth page of Google results.<\/p>\n<p class=\"acordeon-texto\">Simply finding a keyword for another market is already a transcreation exercise.<\/p>\n<h2 class=\"acordeon-texto\"><strong>SEO translation<\/strong><\/h2>\n<p class=\"acordeon-texto\">The way people search for information varies in different markets. People&#8217;s search intentions will also depend on their culture.<\/p>\n<p class=\"acordeon-texto\">Also, groups of words that work in one culture may not work well in another. This is why it is so important to have professional translators who know how to do multilingual keyword research in the target market.<\/p>\n<p class=\"acordeon-texto\">Once we have found the best keywords, we can start transcreating our texts, focusing equally on SEO positioning and on conveying the message to our audience.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><\/div><style>.tatsu-row > .tatsu-BkrNNI5W7.tatsu-column{width: 100%;}.tatsu-BkrNNI5W7.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-BkrNNI5W7 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BkrNNI5W7 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BkrNNI5W7 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BkrNNI5W7 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-BkrNNI5W7.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-BkrNNI5W7.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-BkrNNI5W7.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><style>.tatsu-BybzV4LqZ7 .tatsu-section-pad{padding: 90px 0px 90px 0px;}.tatsu-BybzV4LqZ7 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BybzV4LqZ7 > .tatsu-top-divider{z-index: 9999;}<\/style><\/div><div  class=\"tatsu-ryZuWtZ8Oq tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"HABLEMOS\"  data-headerscheme=\"background--dark\"><div class = \"tatsu-shape-divider tatsu-top-divider tatsu-flip-divider\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" preserveAspectRatio = \"none\" width=\"1920\" height=\"102\" viewBox=\"0 0 1920 102\">\n  <g fill-rule=\"evenodd\" transform=\"matrix(1 0 0 -1 0 102)\">\n    <path fill-opacity=\".457\" d=\"M0,7.9621684 C293.239583,47.9621684 613.239583,54.6288351 960,27.9621684 C1306.76042,1.2955018 1626.76042,14.6288351 1920,67.9621684 L1920,102 L0,102 L0,7.9621684 Z\" transform=\"matrix(-1 0 0 1 1920 0)\"\/>\n    <path d=\"M0,37.9621684 C300.495844,88.578393 620.495844,88.578393 960,37.9621684 C1299.50416,-12.6540561 1619.50416,-12.6540561 1920,37.9621684 L1920,102 L0,102 L0,37.9621684 Z\"\/>\n  <\/g>\n<\/svg>\n<\/div><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 0px 90px 0px\"}' data-padding-top='90px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-S1lAXHktDq\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-B1CmH1tw5\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-SkAZIJtPc  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-SkAZIJtPc.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}.tatsu-SkAZIJtPc.tatsu-text-block-wrap{margin: 0px 0px 45px 0px;}<\/style>\n<h2 style=\"text-align: center; color: white;\">We would love to hear from you to talk about your texts and their transcreation.<\/h2>\n<\/div><\/div>\n\t\t<div  class=\"tatsu-module tatsu-gradient-button tatsu-button-container tatsu-x-large-button align-block block-center tatsu-HyZcwrGuq  button-transform  \">\n\t\t\t<div class=\"tatsu-button-wrap \" >\n\t\t\t\t<a class=\"tatsu-button tatsu-custom-button-size  x-largebtn \" href=\"https:\/\/wannasherpa.com\/en\/contact\/\" data-gdpr-atts={} >\n\t\t\t\t\t<span class=\"tatsu-button-text \" data-text=\"LET\u00b4S TALK\"><span class=\"default\">LET\u00b4S TALK<\/span><\/span>\n\t\t\t\t<\/a> \n\t\t\t<\/div>\n\t\t\t<style>.tatsu-HyZcwrGuq .tatsu-button:after{background-color: rgba(249,236,66,1);}.tatsu-HyZcwrGuq .tatsu-button:before{background-color: rgba(249,236,66,1);}.tatsu-HyZcwrGuq .tatsu-button-text span{color: rgba(0,0,0,1) ;}.tatsu-HyZcwrGuq .tatsu-button-text:after{color: rgba(0,0,0,1) ;}.tatsu-HyZcwrGuq.tatsu-button-container{margin: 0px 0px 0px 0px;}.tatsu-HyZcwrGuq{border-color: rgba(248,231,28,1); border-radius: 10px;}<\/style>\n\t\t<\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-B1CmH1tw5.tatsu-column{width: 100%;}.tatsu-B1CmH1tw5.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-B1CmH1tw5 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B1CmH1tw5 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B1CmH1tw5 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B1CmH1tw5 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-B1CmH1tw5.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-B1CmH1tw5.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-B1CmH1tw5.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-ryZuWtZ8Oq.tatsu-section{background-color: rgba(72,165,221,1);}.tatsu-ryZuWtZ8Oq .tatsu-section-pad{padding: 90px 0px 90px 0px;}.tatsu-ryZuWtZ8Oq .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-ryZuWtZ8Oq > .tatsu-top-divider{height: 100px;color: #ffffff ;z-index: 9999;}.tatsu-ryZuWtZ8Oq > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ryZuWtZ8Oq .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (max-width: 767px) {.tatsu-ryZuWtZ8Oq > .tatsu-top-divider{height: 60px;}}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/wannasherpa.com\/en\/translation-marketing-transcreation-in-malaga\/\" class=\"more-link style1-button\">Read More<\/a><\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-59808","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Translation - Marketing Transcreation in Malaga | WannaSherpa<\/title>\n<meta name=\"description\" content=\"What is transcreation and why is it necessary for globalisation? 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